Creative industries on short-video platforms: micro-dramas, AI-generated dramas, and group livestreaming

The question.

How verticalized melodrama and synthetic actors are reshaping the creative labour pipeline, with field sites in industry hubs.

Field methods.

Methods include participant observation, in-depth interviews, digital ethnography, and image analysis. Fieldwork is conducted in collaboration with local research partners.

What we're finding.

Findings forthcoming. See related publications below.