Erika Ningxin Wang
GBA livestreaming
Research / GBA livestreaming

E-commerce livestreaming of traditional physical markets in the Greater Bay Area

The flagship funded project (PI, 1+1+1 CUHK-CUHK(SZ)-GDST Joint Collaboration Fund YSP04) — tracking how wholesale and traditional markets are being remediated by group livestreams across nine cities in the Greater Bay Area, and what it does to labour and time.

IDOL CHINA
03
Active fieldwork
Livestream commerceMarketsLabourGreater Bay AreaPlatforms

The question.

The flagship funded project (PI, 1+1+1 CUHK-CUHK(SZ)-GDST Joint Collaboration Fund YSP04) — tracking how wholesale and traditional markets are being remediated by group livestreams across nine cities in the Greater Bay Area, and what it does to labour and time.

Principal Investigators.

Ningxin (Erika) Wang
Principal Investigator · CUHK Shenzhen

Assistant Professor at CUHKSZ. PhD from LSE, postdoc at Oxford.

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Chen Wei
Research Assistant · Sichuan University

Lead on digital ethnography for Projects I and III.

PI group photo
No. 03Field sites9 cities

The project's fieldwork takes place across the cities mapped below.

Field map for p3-livestream
Field site I
Beijing

Beijing.

Field site II
Shanghai

Shanghai.

Field site III
Changsha

Major hub for micro-drama production. Also a field site for Project III livestream.

No. 03Project members2 people
Ningxin (Erika) Wang
Principal Investigator
CUHK Shenzhen
Chen Wei
Research Assistant
Sichuan University
No. 04PublicationsSelected outputs
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No. 05Workshops
活动一 · 3 photos
活动二 · 9 photos
No. 07Field photos8 photos